The SCOPE Art Show, which has taken place in New York and Miami for over 15 years, is celebrated as the premier showcase for international emerging contemporary art. Renowned for its uncanny ability to forecast new visual trends, SCOPE has garnered extensive critical acclaim with cumulative sales of well over $1 billion and an attendance of 1.2 million visitors. In the March of this year, Singulart had the honor of participating in the fair.
Annie Taylor is the Head of Exhibitor Relations at the SCOPE International Art Show. After graduating with a degree in Art History, she worked at Doyle Auction House in client services and marketing. She joined the SCOPE sales team in July of 2018 and has served as head of the department since December 2018.
SCOPE NYC took place in early March, just as Covid-19 was beginning to alter our everyday lives. Did you notice this having an impact on the fair?
Every show felt the effects of the Covid-19 pandemic in New York during Armory week in March. Despite the lower attendance, we had our most successful opening day to date.
Are you confident that the Miami show will go ahead in December? Are you considering introducing any changes to the fair?
SCOPE is currently planning full steam ahead for the upcoming Miami Beach 2020 edition!
SCOPE is being proactive now to generate sale opportunities for SCOPE exhibitors with the May launch of SCOPE Immersive, our online viewing show. These invitational, survey, and thematic online events will present our collectors with the opportunity to explore and purchase artworks from SCOPE Miami Beach exhibitors remotely, in a digitally curated and interactive space. Unlike other platforms that rely on outdated iterations of basic slideshow technology, our immersive viewing rooms invite our collectors to step inside three dimensional spaces which can be easily accessed by computer, mobile phone, or VR device. These unique events will be presented each month, starting in May and running through til December in conjunction with our 20th anniversary edition of SCOPE Miami Beach.
Galleries may have suffered from the Covid situation. Has this made you consider having a smaller show in Miami this December?
We have been pleasantly surprised to see the steady number of applications and deposits coming in through our website on a weekly basis. While we have not been reaching out to discuss the upcoming Miami Beach show, we are impressed by the number of dedicated galleries who, just like us, are optimistic and excited about this next edition.
We recognize that Covid-19 has put financial constraints on many of our regular gallery participants. In order to ease the financial commitment of an art fair, we are proud to announce the expansion of our successful Travel Grants and Program Awards initiative which helps younger/ less financially stable galleries participate in our shows.
Importantly, we understand that the cost of an exhibition booth at an art show is only part of the cost of participation. With this in mind, SCOPE has been urgent in securing favorable deals for our clients and collectors with Airlines, Hotels, and Logistics Companies.
Do you expect as many international collectors as usual, or do you think the fair will be more local?
I think that it is inevitable that this upcoming SCOPE Miami Beach show will see a slight downturn in international visitors. However, we are optimistic that people will take advantage of the opportunity to travel to the beautiful beaches of Miami for the most significant art week in the world. SCOPE is confident that through its monthly immersive online shows we will build sales momentum for our family of exhibitors, with a laser sharp focus on the end of the year celebration that is SCOPE Miami!